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In fact, the circus left town before anyone could even stake down the tent.

Facebook’s launch demo was so scattershot that when it was over, no one was quite sure how it was all even supposed to work. And that we’d experience it with other denizens of the metaverse - virtual officemates, professional duelists, and friends and family were always just an augmented hallway away. It’s a little fuzzy now, but the metaverse’s key promise was that we wouldn’t browse the web we’d experience it. This shouldn’t come as a shock, seeing as how spectacularly and completely Facebook’s metaverse ambitions have crashed and burned. Not only did neither Apple Chief Executive Tim Cook nor any of the other executives ever utter the term “metaverse,” their vision of how headset-based computing will succeed was anathema to Zuckerberg’s dream of a connected digital world filled with 3-D avatars, games and co-working. In fact, you could call Apple’s foray into headset computing the anti-metaverse - for better and for worse. You are immersed, you are entertained, and you are very much alone. Unlike other headsets, there are no handheld controllers - you navigate the digital world by looking at the objects of interest and pinching your fingers. It’s a high-tech home theater for your face. Its demo was all about watching huge virtual movie screens in your living room and disappearing in beautiful simulated natural environments.

This is brand new technology for you, the consumer, to be enjoyed inside Apple’s famous walled garden. Apple’s pitch? This may be virtual reality, but it’s anything but the metaverse.

Download the new version for ipod chaosMetaverse